Sarah Khan

A Self-Made Leader Paving the Way in Business & Social Impact:

This Pakistani trailblazer isn’t just successful, she’s an inspiration. Her journey, fueled by passion and self-motivation, showcases what’s possible when you combine courage with a strategic mind.

Equipped with a Masters in Mass Communication (graduating in 1998), she launched her career at Jung Group. There, she fearlessly tackled complex issues as a criminal reporter, honing her communication skills. She then shifted gears, becoming a business interviewer, where she thrived on understanding diverse communities and their needs.

Always independent, she soon struck out on her own, managing a portfolio of projects for some of the world’s biggest brands – Nestle, Coke, Colgate Palmolive, Unilever, Procter and Gamble, and many more. Her expertise wasn’t limited to one area; she excelled as a planner, researcher, and executor, tackling business research, data collection, sampling, and crafting winning promotional activities.

Today, she’s a key player at GAIN Associates, where her dedication has led her to be involved in dozens of projects across Pakistan. These projects haven’t just benefited businesses, they’ve made a tangible difference in the lives of countless people. She’s a champion for social good, proving that success can be both impactful and profitable.

Her unwavering belief in hard work, courage, and the importance of promoting gender equality makes her a role model for aspiring professionals everywhere. She’s a shining example of what can be achieved when you combine passion, strategic thinking, and a commitment to making a positive difference in the world. ✨